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Índice de archivos#
Inventario del repositorio, excluyendo artefactos generados de compilación y control de versiones.
| Directorio | Archivos | Contenido |
|---|---|---|
(raíz) | 18 | .editorconfig, .gitattributes, .gitignore, .markdownlint-cli2.jsonc, CHANGELOG.md, CODE_OF_CONDUCT.md… |
.github | 1 | PULL_REQUEST_TEMPLATE.md |
.github/ISSUE_TEMPLATE | 4 | accesibilidad.md, config.yml, error-de-contenido.md, error-normativo.md |
.github/workflows | 5 | ci.yml, codeql.yml, fuentes.yml, pages.yml, security.yml |
ai | 1 | GUARDRAILS.md |
ai/agents | 3 | market-research.agent.md, revenue-coach.agent.md, sales-analyst.agent.md |
ai/prompts | 4 | MASTER-PROMPT.md, campaign-review.md, customer-research.md, deal-review.md |
apps/learning-dashboard | 4 | README.md, app.js, index.html, style.css |
assessments | 24 | part-01-assessment.md, part-02-assessment.md, part-03-assessment.md, part-04-assessment.md, part-05-assessment.md, part-06-assessment.md… |
capstone | 2 | CHECKLIST.md, README.md |
cases | 24 | case-01-marketing-y-ventas-fundamentos-del-sistema-comercial.md, case-02-cliente-y-comportamiento-del-consumidor.md, case-03-investigacion-de-mercados-e-inteligencia-competitiva.md, case-04-segmentacion-targeting-y-posicionamiento.md, case-05-producto-oferta-y-propuesta-de-valor.md, case-06-marca-branding-y-comunicacion-estrategica.md… |
curriculum | 2 | README.md, curriculum.json |
curriculum/part-01-marketing-y-ventas-fundamentos-del-sistema-comercial | 15 | README.md, class-01-marketing-ventas-y-crecimiento-como-sistema.md, class-02-necesidades-deseos-demanda-y-valor.md, class-03-mercados-categorias-y-competencia.md, class-04-b2c-b2b-b2g-y-modelos-hibridos.md, class-05-funnel-flywheel-y-ciclo-de-compra.md… |
curriculum/part-02-cliente-y-comportamiento-del-consumidor | 15 | README.md, class-01-cliente-usuario-comprador-y-decisor.md, class-02-problemas-necesidades-y-resultados-deseados.md, class-03-jobs-to-be-done.md, class-04-buyer-persona-con-evidencia.md, class-05-ideal-customer-profile.md… |
curriculum/part-03-investigacion-de-mercados-e-inteligencia-competitiva | 15 | README.md, class-01-preguntas-de-investigacion-y-decisiones.md, class-02-fuentes-primarias-y-secundarias.md, class-03-diseno-de-entrevistas.md, class-04-diseno-de-encuestas.md, class-05-muestreo-y-sesgos.md… |
curriculum/part-04-segmentacion-targeting-y-posicionamiento | 15 | README.md, class-01-segmentacion-util-versus-decorativa.md, class-02-variables-de-segmentacion-b2c.md, class-03-variables-de-segmentacion-b2b.md, class-04-clustering-conceptual-de-clientes.md, class-05-atractivo-y-accesibilidad-de-segmentos.md… |
curriculum/part-05-producto-oferta-y-propuesta-de-valor | 15 | README.md, class-01-producto-servicio-y-solucion.md, class-02-value-proposition-canvas.md, class-03-problema-solucion.md, class-04-mvp-comercial.md, class-05-product-market-fit.md… |
curriculum/part-06-marca-branding-y-comunicacion-estrategica | 15 | README.md, class-01-que-es-una-marca.md, class-02-identidad-versus-imagen.md, class-03-proposito-promesa-y-personalidad.md, class-04-naming.md, class-05-identidad-verbal.md… |
curriculum/part-07-pricing-y-monetizacion | 15 | README.md, class-01-precio-como-decision-estrategica.md, class-02-cost-plus-pricing.md, class-03-competitor-based-pricing.md, class-04-value-based-pricing.md, class-05-willingness-to-pay.md… |
curriculum/part-08-fundamentos-profesionales-de-ventas | 15 | README.md, class-01-proceso-comercial-reproducible.md, class-02-prospeccion.md, class-03-apertura-y-rapport.md, class-04-discovery.md, class-05-calificacion-de-oportunidades.md… |
curriculum/part-09-venta-consultiva-y-b2b-compleja | 15 | README.md, class-01-venta-consultiva.md, class-02-spin-selling.md, class-03-challenger-sale.md, class-04-solution-selling.md, class-05-meddic-y-meddpicc.md… |
curriculum/part-10-negociacion-comercial | 15 | README.md, class-01-preparacion-de-una-negociacion.md, class-02-intereses-versus-posiciones.md, class-03-batna.md, class-04-zopa.md, class-05-anclaje.md… |
curriculum/part-11-prospeccion-y-generacion-de-demanda | 15 | README.md, class-01-demand-generation-versus-lead-generation.md, class-02-list-building-etico.md, class-03-investigacion-de-prospectos.md, class-04-cold-email.md, class-05-cold-calling.md… |
curriculum/part-12-marketing-digital-y-adquisicion | 15 | README.md, class-01-estrategia-digital.md, class-02-sitio-web-como-activo-comercial.md, class-03-landing-pages.md, class-04-seo-tecnico-y-de-contenido.md, class-05-sem.md… |
curriculum/part-13-contenido-copywriting-y-comunicacion-persuasiva | 15 | README.md, class-01-estrategia-de-contenidos.md, class-02-pilares-de-contenido.md, class-03-aida.md, class-04-pas.md, class-05-features-versus-benefits.md… |
curriculum/part-14-publicidad-y-performance-marketing | 15 | README.md, class-01-paid-media-y-subastas.md, class-02-objetivos-de-campana.md, class-03-audiencias.md, class-04-creatividades.md, class-05-google-ads-arquitectura-conceptual.md… |
curriculum/part-15-e-commerce-y-marketplaces | 15 | README.md, class-01-modelo-operativo-e-commerce.md, class-02-catalogo-y-merchandising-digital.md, class-03-product-detail-page.md, class-04-checkout.md, class-05-pagos.md… |
curriculum/part-16-crm-pipeline-y-sales-operations | 15 | README.md, class-01-crm-como-sistema-de-trabajo.md, class-02-diseno-del-pipeline.md, class-03-etapas-y-criterios-de-salida.md, class-04-lead-contact-account-y-opportunity.md, class-05-higiene-de-datos.md… |
curriculum/part-17-marketing-automation-y-revenue-operations | 15 | README.md, class-01-automatizacion-con-proposito.md, class-02-lifecycle-stages.md, class-03-lead-scoring.md, class-04-lead-routing.md, class-05-nurturing.md… |
curriculum/part-18-customer-experience-success-y-fidelizacion | 15 | README.md, class-01-experiencia-de-cliente.md, class-02-onboarding.md, class-03-time-to-value.md, class-04-customer-success.md, class-05-health-score.md… |
curriculum/part-19-growth-marketing-y-growth-engineering | 15 | README.md, class-01-que-es-growth.md, class-02-north-star-metric.md, class-03-aarrr.md, class-04-growth-loops.md, class-05-activation.md… |
curriculum/part-20-analitica-comercial-y-marketing-science | 15 | README.md, class-01-arbol-de-metricas.md, class-02-conversion-y-funnels.md, class-03-cac.md, class-04-ltv.md, class-05-payback.md… |
curriculum/part-21-ia-aplicada-a-marketing-ventas-y-servicio | 15 | README.md, class-01-mapa-de-ia-comercial.md, class-02-prompting-con-contexto-comercial.md, class-03-investigacion-asistida-por-ia.md, class-04-generacion-de-contenido-con-controles.md, class-05-personalizacion.md… |
curriculum/part-22-go-to-market-canales-y-expansion | 15 | README.md, class-01-que-es-una-estrategia-gtm.md, class-02-market-entry.md, class-03-beachhead-market.md, class-04-sales-led-growth.md, class-05-product-led-growth.md… |
curriculum/part-23-direccion-comercial-cmo-vp-sales-y-cro | 15 | README.md, class-01-diseno-de-la-organizacion-comercial.md, class-02-roles-y-responsabilidades.md, class-03-contratacion.md, class-04-onboarding-de-equipos.md, class-05-compensacion-e-incentivos.md… |
curriculum/part-24-empresa-real-regulacion-y-capstone | 15 | README.md, class-01-diseno-de-la-empresa-del-capstone.md, class-02-seleccion-de-mercado-y-problema.md, class-03-investigacion-con-evidencia.md, class-04-oferta-y-pricing.md, class-05-marca-y-activos-comerciales.md… |
curriculum/spec | 57 | __init__.py, anclajes.py, aportes.py, bibliografia.py, clases_p01.py, clases_p02.py… |
datasets | 6 | README.md, campaigns.csv, customers.csv, ecommerce_orders.csv, experiments.csv, leads.csv |
docs | 21 | ACCESIBILIDAD.md, ARQUITECTURA-DEL-PROGRAMA.md, BIBLIOGRAFIA.md, DATOS-PERSONALES-Y-ETICA.md, ESTANDAR-DE-EVIDENCIA.md, ESTANDAR-PEDAGOGICO.md… |
evidence | 2 | .gitkeep, README.md |
labs/part-01 | 2 | lab-01-1-b2c-b2b-b2g-y-modelos-hibridos.md, lab-01-2-ventas-transaccionales-y-consultivas.md |
labs/part-02 | 2 | lab-02-1-buyer-persona-con-evidencia.md, lab-02-2-riesgo-percibido-y-confianza.md |
labs/part-03 | 2 | lab-03-1-diseno-de-encuestas.md, lab-03-2-analisis-de-competencia.md |
labs/part-04 | 2 | lab-04-1-clustering-conceptual-de-clientes.md, lab-04-2-mapas-perceptuales.md |
labs/part-05 | 2 | lab-05-1-mvp-comercial.md, lab-05-2-portafolio-y-arquitectura-de-oferta.md |
labs/part-06 | 2 | lab-06-1-naming.md, lab-06-2-confianza-y-reputacion.md |
labs/part-07 | 2 | lab-07-1-value-based-pricing.md, lab-07-2-freemium-y-pruebas-gratuitas.md |
labs/part-08 | 2 | lab-08-1-discovery.md, lab-08-2-seguimiento.md |
labs/part-09 | 2 | lab-09-1-solution-selling.md, lab-09-2-account-based-selling.md |
labs/part-10 | 2 | lab-10-1-zopa.md, lab-10-2-compras-y-procurement.md |
labs/part-11 | 2 | lab-11-1-cold-email.md, lab-11-2-lead-magnets.md |
labs/part-12 | 2 | lab-12-1-seo-tecnico-y-de-contenido.md, lab-12-2-analitica-digital.md |
labs/part-13 | 2 | lab-13-1-pas.md, lab-13-2-sales-copy-b2b.md |
labs/part-14 | 2 | lab-14-1-creatividades.md, lab-14-2-cpa-cac-y-roas.md |
labs/part-15 | 2 | lab-15-1-checkout.md, lab-15-2-cross-sell-y-upsell.md |
labs/part-16 | 2 | lab-16-1-lead-contact-account-y-opportunity.md, lab-16-2-sales-velocity.md |
labs/part-17 | 2 | lab-17-1-lead-routing.md, lab-17-2-revenue-funnel.md |
labs/part-18 | 2 | lab-18-1-customer-success.md, lab-18-2-renewal.md |
labs/part-19 | 2 | lab-19-1-growth-loops.md, lab-19-2-ice-rice-y-priorizacion.md |
labs/part-20 | 2 | lab-20-1-ltv.md, lab-20-2-a-b-testing.md |
labs/part-21 | 2 | lab-21-1-generacion-de-contenido-con-controles.md, lab-21-2-conversation-intelligence.md |
labs/part-22 | 2 | lab-22-1-sales-led-growth.md, lab-22-2-expansion-geografica.md |
labs/part-23 | 2 | lab-23-1-onboarding-de-equipos.md, lab-23-2-coaching-comercial.md |
labs/part-24 | 2 | lab-24-1-oferta-y-pricing.md, lab-24-2-customer-success.md |
notebooks | 9 | 01-funnel-metrics.ipynb, 02-campaign-economics.ipynb, 03-customer-retention.ipynb, 04-ecommerce-unit-economics.ipynb, 05-ab-testing.ipynb, 06-sales-velocity.ipynb… |
projects | 12 | project-01-parts-01-02.md, project-02-parts-03-04.md, project-03-parts-05-06.md, project-04-parts-07-08.md, project-05-parts-09-10.md, project-06-parts-11-12.md… |
rutas | 18 | README.md, analista-de-marketing.md, brand-manager.md, cmo.md, content-manager.md, cro.md… |
scripts | 6 | check_repository.py, progress.py, refresh-sources, refresh_sources.py, verify-sources, verify_sources.py |
simulations | 1 | README.md |
simulations/state | 1 | initial-state.json |
sources | 2 | bibliography.json, verification-log.json |
templates/analytics | 1 | metric-dictionary.csv |
templates/content | 1 | editorial-calendar.csv |
templates/crm | 1 | pipeline-definition.md |
templates/customer | 1 | icp-scorecard.md |
templates/customer-success | 1 | health-score.md |
templates/ecommerce | 1 | unit-economics.csv |
templates/growth | 1 | experiment-backlog.csv |
templates/leadership | 1 | executive-review.md |
templates/market-research | 1 | interview-guide.md |
templates/marketing | 1 | campaign-brief.md |
templates/negotiation | 1 | plan.md |
templates/offer | 1 | value-proposition.md |
templates/performance | 1 | experiment.md |
templates/pricing | 1 | pricing-model.csv |
templates/prospecting | 1 | sequence.md |
templates/revops | 1 | sla.md |
templates/sales | 3 | discovery-notes.md, meddpicc.md, objection-log.csv |
templates/strategy | 1 | stp-canvas.md |
tests | 7 | conftest.py, test_contenido_publicado.py, test_especificacion.py, test_fundamentacion.py, test_integridad.py, test_registro_fuentes.py… |
tools | 15 | audit_fuentes.py, build_bibliography_json.py, build_curriculum.py, build_docs.py, build_fuentes.py, build_practica.py… |